National
Honey Badger x iTechworld
Project Details
Client: iTechworld
Region: National
Medium: Print, Digital, POS
Limitless were approached to produce a series of national commercials for iTechworld's 2025 Honey Badger brand ambassador partnership leveraging virtual production and the studio space we created 30x advertisements over a 2 day shoot.
From in home shots, to on location exteriors the LED Wall underwent a set change approximately every 30 minutes to produce incredible value and production flexibility. The final edited commercials will be available to watch soon.
1. Case study
In a dynamic two-day shoot, Limitless Studios teamed up with Nick Cummins, famously known as the Honey Badger, to produce 30 commercials for iTechworld. Utilising our LED wall and virtual production capabilities, we crafted both indoor and outdoor camping scenarios, demonstrating the versatility and efficiency of our state-of-the-art technology.
2. Result
The rapid production schedule enabled by our virtual environments allowed us to deliver high-quality content swiftly, capturing the rugged charm of outdoor adventures alongside the comfort of indoor settings. This approach significantly maximised the client's investment, providing a diverse array of marketing assets that enhanced iTechworld's branding and product visibility.
3. Experience
Our collaboration with Nick Cummins and iTechworld showcased our ability to transform traditional filming techniques. By integrating real-time graphics with physical performances, we offered an immersive viewing experience, setting a new standard for commercial production in fast-paced, technology-driven environments.
